Tuesday, April 12, 2016

"Never give up on your belief" - Diego Buchecha (Nockdown Brasil) Part 1




This is my Story

My name is Diego Buchecha. I started training in Muay Thai Kickboxing when I was 16 years old when I began to work and was able to pay the monthly fee to train.  was able to train because I was working to pay for the tuition  of the school. It was not easy because I had there was little opportunity to train in some martial arts and my parents didn't have the conditions to permit me to train in any sport, especially fighting sports.

I trained, fought and participated in many courses and seminars all that gave knowledge and wisdom about Muay Thai. I wanted this, to be the best in the world, but several times I almost stopped as it was difficult to organize training, work and school.  

One particular day as a strong blue belt in Muay Thai, which is a grade of intermediate rank and respected, my teacher called to me to suggest that I create a social project because he said in Muay Thai there was not a lot of money to be earned. With having a social project he explained that I could earn a living through teaching and fighting. At first I found it boring and didn't really want to do it. My life was already full with work, school and training. Why create another job that I didn't have time for? 

They convinced me that the only way I could be able to live, fight and have more time to train was to do this social project. My dream was to be the best in the world because in Rio, I was already one of the best in my weight category. Thinking about the possible opportunities I had began this project.

We were able to get this space with three other Muay Thai guys and we started classes for kids between the ages of 5 to 10 years old. Unfortunately things did not go as planned. After 2 months we received no help and no money and two Muay Thai guys that was with me, quit. After another month, the other guy quit. 

My teacher called me and said it was best to stop after the project could not receive aid to help run the classes. As its really hard to do a project without support, we had 60 children who were loving it. But out of respect and by my teachers orders, the next day, I did not go to the class. It was strange as at that time, I was the only one teaching the kids. When they realized that I didn't go to class, I was home asleep when somebody knocked on my door and something incredible happened. 

When I opened the door, I saw 60 children stuffed into this tight alleyway where I used to live and asking what happened and why they weren't training that day? I called all the kids in close and explained that I had received the order to stop the classes. At this moment I saw the faces of these children changing from smiling to sad and somber looks when one child spoke out and asked, "If its not going to continue, why did it start?" 

Wow! This gave me a shock but gave the courage to me to fight with this guy even at the moment that he taught me all I know in the middle of this fight (for these kids). This started the story of "Nockdown Brasil", and of Mestre Diego Buchecha. My teacher was pissed off that I didn't follow his orders to stop and would keep me out of competitions, courses and seminars. It was like he tried to black list me for not stopping the project. Eventually I was able to earn money that also transformed into love. I loved being there and see the happiness with the children and their mothers or fathers when they would come and congratulate me saying their children have improved not only in the sport but also in their behavior at home and at school, all because of my classes. I still wasn't satisfied, I began to accept older children as the project grew into children, youth and adults.

My "teacher" at this point called me to have another talk with him. Claiming that he was losing money because of my project, he ordered me to stop mine and threatened me that if I didn't that he would kick me of his Muay Thai fight team. 

He saw it as every student that trained with me, was one less paying student for him. Since I knew everyone who was there and knew they could not afford to pay for classes, if I stopped, the students would be without a sport, fun and a dream. Then again, I disobeyed his orders, I continued and he kicked me off his Fight Team.

I was saddened by this, what would I do? How would I continue as an instructor and I was not really a trained teacher. I lacked the degree yet to reach black belt and by the rules of Muay Thai, you need to get permission to teach from an master and you need to represent an existing team. So, I had to ask for help from a teacher who I knew and admired, the Mestre Shyriu de Mesquita. I explained the situation to him and asked him to help me. He registered me as his student and put his project in the name of his team. Mestre Mesquita knew my work and my fighting ability. There would be events where he would not take more students, just because he wanted to see me fight. He liked my fighting style and enjoyed having me on the team. But he would not accept my request of putting my project in his team. He encouraged me to register my own Muay Thai Team, and this is how Nockdown Brasil was born. I explained to the Carioca League of Muay Thai the whole situation as my old teacher tried spread lies and tell bad things about me but thank goodness, they all knew my nature. They knew I was a good teacher and saw it was not me who was wrong and then everyone began to help me.   

For one year I left Rocinha to train with Mestre Mesquita three times a week to prepare for my Black Belt grading as "Professor" (Certified Teacher). One of these days I left one of my older students to take care of our kids project. In the middle of my training I received a phone call from my student saying that my ex-teacher and his brother were there with sticks saying they were going to beat my student in front of the children and take over the project. I called the Muay Thai Federation and my mestre explaining the situation and to come to Rocinha to help resolve this. When we arrived the problem had already been resolved by the president of the Rua 2 Community Center where the project still exists today. After I still received threats from them until the day I decided to go up to them without fear about what could happen. 



After all this confusion passed it was time for our first time participating in a Muay Thai event. I took 10 students from my project that have never used boxing gloves before, they trained only with bare hands with students who did the same. And what a surprise out of my 10 students, 9 were champions and 7 were by knock out.

Looking forward, the project is growing day by day. Everyone wants to be champion and in the favelas whatever light at the end of the tunnel, whatever chance, for them to leave their situation to be able to have fame, money and glory, they embrace and do everything to not lose this opportunity!

In 2009 I realized my dream of becoming a black belt, my social project, my team and I began to get well known in Rio De Janeiro. Our team was feared in all the competitions we took part in. To endorse this growth in 2011, this project "Nockdown Brasil", with no money, no sponsorship, or help, was endorsed by the Carioca League of Muay Thai as the best team in Rio de Janeiro. 

Nockdown Brasil Fight Team, Coaches & Trainers (Diego Buchecha center)


 From this time forwards things have started to really improve. I have been called to give classes in various places, academies by the referral of Mestre Flavio Almendra, president of the Carioca League of Muay Thai, with whom I passed a lot of time learning how to give classes and accompanying him during his classes. And when he could not give classes, I would fill in. I started getting a lot of private students and I was finally able to live off of teaching Muay Thai. Many times I heard family member saying that I was using Muay Thai as an excuse not to work giving free classes to others children while starving at home and not even having money to pay the rent.

Everything had changed and I was recognized in the fighting world. In 2014 I had the opportunity to fight in Thailand. I went camping there and at the end of my trip, I had a professional fight . Where everything began, created the fighting style that I am so passionate about. I sold my moto bike that I had earned through savings from Muay Thai. I was there to realize this, one of the best dreams I have ever imagined, I trained, I fought, I won! 

I returned to Brasil with a great experience and classes were growing. Many famous and important people wanted to train with me and I started to gain a status as a legitimate trainer. This made all of those who tried to discourage me saying I everything I did was crazy, now they were congratulating me. 


Diego Buchecha & Anderson Silva 

Today, this project now has 5 teachers that were developed in this project, with diverse titles and team, several individual titles and team titles. Three with the core project being sustained by me and the guys that came out of here. Now giving Muay Thai classes and want others to participate. A lot of the youth are promising competitors in Muay Thai and MMA. Best of all we are arranging to take 3 athletes to Thailand to compete in the World Championships. They have fought enough to qualify and I have done my part fighting still to help pay for them to realize their dream to compete in Thailand. I am ready to reach to the top and going to Thailand for the second time to the place even in my most optimistic dreams, and this time as part as the coaching staff of Team Brazil Muay Thai. 


Never give up on your beliefs!


Monday, April 11, 2016

Athlete of Rocinha : Leandro Souza de Lima



Most children in Brazil of every social class love to play the countries' past time of Football. Favelas are no different as football rules here with almost every kid wanting to be the next Neymar Jr. But not everybody.

But there has been a change. In the last 7-8 years I have seen children involved in other sports like Surfing, Volleyball, Futevolley or MMA (Mixed Martial Arts?UFC). If you look at Brazilian Olympic Teams, other sports dominate too like Swimming (Cesar Cielo), Gymnastics (Arthur Zanetti, Diaine Dos Santos) and Judo (Flavio Canto, Rafaela Silva).

But recently I have noticed an interest in Basketball. My friend organizes pick up basketball games in Cachopa and the quadra every Saturday morning. Many volunteers who stay in Rocinha have played with the group. I also met a guy who owns a Ice Cream shop near the bottom of Rocinha who has a social project called New Basquet Rocinha. His NGO combines the values of having a good education with playing basketball.

I remember hearing a few weeks ago about the NBA having some sort of development program here for youth and I thought, wow, the NBA coming to Rocinha and offering a program, Awesome! This is when I heard about one of our local players competing in the USA. Not exactly the NBA but let me explain.

Leandro Lima de Souza was born in Rocinha. Right off he grew up in tough times, losing his father when he was only 3 years old. His mother after seeing her son turn 10 years old decided it would be best if they move. She decided on this wanting to prevent her son from getting involved in drug trafficking. So she sold her house in Rocinha and moved to Niteroi to a smaller community. At 14 his mother enrolled him in the Botafogo Basketball club. She worked two jobs to provide his monthly fees but after 3 weeks he quit and returned to Sao Goncalo and joined a project in Salgueiro favela called CSU Acobbasa run by professor Jhen. A young Leandro developed his skills and saw he enjoyed playing basketball.

After age 16 he returned to Rocinha and joined up with Umuarama a club on the Gavea side of Rocinha, that sits just outside the favela. The coordinator is Paulo Amendoim a famous community leader, tour guide and friend who has been involved with youth projects for years. Leandro developed his skills more until he joined with the Flamengo club from ages 19 until age 21. He also had time to play with other teams such as Vasco and Fluminense.

He started getting more involved in street ball. He would play his regular team games then go off and play street ball or 1 on 1 games. As time went on he preferred more the street ball, but still continued playing team basketball and had the chance to travel and play in the Bronx, New York, France and Spain. Also developing along the way as a member of a team playing against the Harlem Globe Trotters. He is 2 time Brazilian Champion in Street ball competition called King of the Rock. Here is one of his King of the Rock videos vs Tikin. It was soon after that he got invited to New York to represent Brazil in Fightball. A very aggressive version of 1 on 1 Basketball.

Check out a quick video here about Leandro.

Leandro is now 32 years old and married. He resides in Spain with his wife but Rocinha he holds close. He has a daughter from his previous marriage and likes to visit her and his mother who still resides in Niteroi. He works as a life guard part time and the rest of the time he is playing in these sponsored 1 on 1 type tournaments where he can earn some money.

A day in the life and Basketball training of Leandro





He just returned to Rocinha after playing in a fightball tournament in New York City last month. The tournament starts with 8 players playing in a single elimination tourney. Games are 8 minutes long. The game is played on a half sized court to promote a fast, physical and exciting game. In the finals, it came down to Leandro competing against Andrew "Spongebob" Washington. In the end Spongebob won the grand prize of 100,000 dollars by only 1 point! But Leandro is invited to the Fightball tournament taking place in Los Angeles in July.

Leandro enters a new world in FIGHTBALL.


Leandro plans to play as long as he can so he can provide for his family. His dream is to in the future create a social project to help kids. "Social projects saved me and gave me this, I want to give back", say Leandro.

Leandro second from the left standing. "17 years of friendship..Thank you Basketball...Its more than a sport, it's a lifestyle!" - Leandro Souza de Lima

This is great to see Leandro getting media attention for the sport of Basketball in Brazil and for Rocinha!


Overcoming Challenges: Jorge Luis Linhares




Living in the favela can be a challenge as in Brazil there is a stigma for people like us. The media doesn't help with it portrayal of favela residents as being drug dealers, thieves or criminals of some kind. Youth in the favela have very few opportunities for success. Education is poor and many sacrifices needed to be made just to earn a decent living. Very few who are born and raised in Rocinha leave. If you stay you try to make the best of it.

Jorge Luis Linhares is no different. Born and raised in Rocinha, he experienced much prejudice as he was a man who in his early years as a teen made mistakes and ended up in prison. upon leaving he experienced much prejudice against him because of his former life. Today he has his own business working in advertisement. Very unique in the favela is the way merchants advertise their goods or services. Jorge owns a car with a speaker box secured to the roof that yells out each companies ad for all to hear as he drives up and down the main drag in Rocinha. He also has a motobike that advertises the same way and works with ads on radio stations in Rocinha.

His clients include an Ice cream shop, Rocinha Pet Shop, A Vet clinic, A Japanese Restaurant and a Plaster company. He is now a part owner in a franchise company called "Green Elephant". His company works with digital marketing which includes website design, email marketing, discount coupons, inserts in local papers and offer space for reviews of online users.  This is new for him as he used to just have the car and motobike out during the days driving through the community with the ads blaring through his speaker system on the top of his car.

"My idea was to create an alternative ad agency with various services for an affordable price. So, I earn the Tuition or monthly payments rather than immediate sales, but I have contracts with businesses set up for 12 months" explained Jorge.

"The super combo costs 160 reais a month and is more advantageous" he explains. The news was released in March, he has closed some contracts already but things are still in the experimental phase", according to Linhares. About 90% of Rocinha is connected to the internet in some way and this is a great opportunity for business. Jorge has a team of 7 people working with him bringing together merchants in the area to pass on his experience. "People still have strength to understand that advertising is not an expenditure, it is an investment." he says.

His set up is quite advanced. The car is equipped with LED TV on both sides which also show ads. He included calls on a gospel radio hot spot which earned him no profit. He contacted a friend about working a deal to create ads for the motobike. So they work together. He also works with another radio station for ads as well.

Linhares youth was quite different than it is today. Jorge was addicted to cocaine and was involved in theft, armed robbery and drug trafficking. He was arrested 6 times and spent six years in jail. In 1999 after the birth of his child he decided to change his ways, but was fired from a bar where he worked after discovering his past crimes.

He lived off the help of donations from friends and began to sell for shows in the favela, like the samba school. The jump to his entrepreneurial life began about 8 years ago when he left selling events to follow his vocation as an advertising salesman. The turning point came when he was able to close an ad deal with a furniture and appliance store in Ipanema. He partnered with a friend who had a car and was able to buy the speakers and this his future began in 2002.

"I preferred to meet businesses that didn't have a lot of capital for investment," he explains. Thus arose the idea of creating monthly packages. The first feature he created was the sound car. Then came opportunities in two Radio Stations in Rocinha. Then he trained to develop his voice (so he could record customers ads). "From the moment I got out of my comfort zone, horizons began to open up for me." says Linhares.

"Elephante Verde" or in English, "Green Elephant" as the company is called has more than 50 franchises and is interesting to be present in the favelas because they are places with many entrepreneurs and where digital marketing can make a big difference for small businesses." according to Fabio Melo Duran, one of the founders of Green Elephant. "The use of smart phones is everywhere in the favelas. People are connected online and the business owners know it." Fabio ads.

Out of this idea for development of an ad agency, Linhares bought a franchise of Green Elephant.  The online plans of the franchise out of the combination (of services) offered by Linhares, start from 69.90 up to 299.90 and vary according to each contracted service. They plan to open another franchise in May 2016 in the favela Complexo de Mare.

The Green Elephant franchise has an initial investment from 16,500 reais, including installation costs, franchise fees and working capital. The average monthly income is from 6,000 to 10,000 reais. The return on investment takes about 6 months. This is data given by the company. This kind of business can grow and be replicated. Jorge has made the connection between supply and local demand and favors the growth of a self sustaining economy. This is very positive.

"After everything that has been in my life, I am an entrepreneur! I tried working for others, but it didn't work out. The time we live today is one of instability. As an entrepreneur, I don't run the risk of being fired or unemployed. I have some contracts of 12 months now with businesses and have a fixed income much higher than I ever expected." he says.

I see Jorge almost everyday driving his car up and down the Estrada da Gavea (our main street in Rocinha) smiling and often greeting people. I often chat with him. He if proof of bring able to turn ones life around. He is someone we are very proud of!

Jorge driving his sound car through the lower part of Rocinha, called, the "Valao"


Tuesday, April 5, 2016

Preparation for University Exams



To add to existing projects, here is one more. I had some school supplies that were better for people preparing for university so we gave to Marcos' group.



In favela communities the public education is so poor that its very rare that young people go on to university. When you grow up in a favela, normally most youth continue on in the path of their parents. They get access only to low skilled low paying jobs mostly in the service industry. The children follow this path because work or being able to bring in more money to the household has more value than studying which costs money.

In my life I have only met about 15 people that I know that have gone to University. This is sad because I know that many children aspire or have dreams to be in a profession, but its one that requires advanced education. Its very difficult when the public school system has children in school only 4 hours a day. How can a child learn anything in 4 hours? Private school for the middle and upper classes prepare their children and the majority go onto university.

But there are groups of people in the favela that are trying to change this. I met Marcos Barros years ago. He had the opportunity, through receiving a scholarship, to go to university at PUC, a private university in Gavea. He studied Journalism and graduated. But now he also gives back as a teacher in this project called Prevestibular Communitario da Rocinha.

This program prepares residents of the favela to take the vestibular or entrance exams into university. The best universities in Rio are the public ones but you must take very difficult exams to get in. The public school system is not enough so these volunteers like Marcos have these pre exams classes to prepare the students to pass these exams.

 Marcos speaking to potential students about PVCR and its functions.


The Pre or PVCR as it is known was formed by a group of volunteers who use education as a weapon to make a difference in Rocinha. Participants are graduates, undergraduates or alumni of universities and are mostly from Rocinha. This is the only such project in a favela that helps those who want to attend college. This program is helping to change the profile of residents from the favela.

Unlike private pre-university, the PVCR has the task of forming critical subjects to create a collective consciousness to be reflected in the favela as a whole. This functions as a collective where everyone involved and empowered to prose ideas and decisions are made democratically. Social networks are used for communication between the group and the focus of the students are on the ENEM (a university entrance exam) and contact with the public universities.

The PVCR has no funding or external support. A space is donated by Communication Community Movement or TV Tagarela, which is owned and operated by favela residents. Students pay a monthly fee of 25 reais a month which covers the costs of photo copies used in class and maintenance of the space.

The PVCR is in much need of a computer (even if its used) that functions just to use internet as a teaching tool. The students only use notebooks and pens in class.

To see their website check here: http://pvcr.org.br/novo/

Homeless Animals in Rocinha


I have always had a soft heart for critters especially cats and dogs. In Rocinha there is a problem with many people who refuse to castrate or fix their animals. You can see many homeless animals here. It makes me sad because I wish I could save them all, but this is impossible as long as people don't fix their pets.

Last year I met Cristiano who lives on Rua 2 (Street 2) and read his facebook page about how he is trying to help dogs and cats in Rocinha. We have helped when we could by helping with the purchases of transport carriers that he uses to bring dogs and cats to the vet.

Its nice to receive help from other sources as well. Rachel from the Vancouver, Canada came on a tour but also was interested in the welfare of the animals in Rocinha. I set up a meeting between her and Cristiano so that she can see his project in action. So Rachel, Cristiano and Carlos went off to see the place where Cristiano lives.

 Cristiano lives in this house. He, his mother and father live on the first floor.
 This is the entrance to their home. Around the corner from the front door is an entryway to access the second floor where the animals reside.
 This is the entry way to access where the animals live.
 This is the first floor hallway that Cristiano uses to store supplies for animals.
Animal transport carriers.
 This area is fenced off. Its where he keeps the cats. He said that the fence broke. And some of the cats escaped, but as you see below, one kitty decided to stay.


This photo below is the door that enters the second floor where aproximately 35 dogs are kept in 4 rooms that are about 9X9 feet squared. Cristiano does what he can with the resources he has access to but he still want to improve the living conditions for these animals.







As you can see the conditions are not very good for these animals. Cristiano has access to donations of food for the animals, free castration provided by a local vet and a connection outside to a lady that can help to find people to adopt these animals. What Cristiano needs is money to reconstruct and upgrade the space. He wants to put tiling down on the floor and a drainage system so he can easily keep his spaces clean and this will improve the over all health of the dogs and cats.

Rachel was kind enough to donate 300 reais to Cristiano's project. He is also part of a political group organizing on behalf of rights for animals. Cristiano has no job but this is his life calling as he says. His parents support his work.

If you are interested in contributing in some way, we are going to set up a PayPal account for Cristiano's Project.

If you need other information please contact us at: visitrocinha@gmail.com

Sunday, April 3, 2016

ASPA Creche in Rocinha


In the last three weeks I have been organizing, separating and distributing donations to various school and daycares in Rocinha. During the months of December until the end of February we were very busy with tours so I had very little time to distribute the donations. Now things have calmed down and we are entering into a slow period. For the last 2 years we have been donating materials to the Castelinho Creche in Atalho, a sub-neighborhood higher up the hill in Rocinha. Ms. Leidy Martins is our contact at Castelinho and she mentioned that Creche ASPA in Boiadeiro could use some help.

I wanted to check out ASPA as its less than 5 minutes walk from my house. Ms. Martins gave me the contact person. The director is Carla Mariana and she works from 7am until 11:30am Monday-Friday as a volunteer and then after goes off to a regular paying job. She is a busy woman but I was able to meet with her.

We had a couple come on a tour with us a couple of weeks ago and they gave me 200 reais to be spent on supplies for a creche that needed help. After what Ms. Martins had told me, I decided to spend the money on supplies for ASPA. I want to thank the Kelly Family from Chicago, USA for their kind donation. The creche will put these materials to good use.

When I arrived at the Creche I was received by Carla the director and her Coordinator Suely. They gave me a tour of the creche. The first thing I noticed is it was very well taken care of. The building looked in good condition and it was clean. There were about 12-15 different rooms with different ages of children all being supervised by an adult. I had arrived when most of the children were napping.  Each of these rooms had their own bathroom facilities.

***Before taking any photos of ASPA facilities, I asked permission. Many of the workers did not want to be in photos and I explained to Carla and Suely beforehand that the story I wanted to write was to promote the creche and the importance of families having access to places like ASPA to care for their children.


Nap time for the children. I arrived about 11:15am and these two different rooms had children resting. The photo above this one is the room for the 2 year olds and this one directly above is the room for the 4 year olds.

Some of the children were eating their lunches all provided by a team of three ladies who cook for about 180 children. The kids get two meals a day and two snacks.

This is the kitchen are where the meals are prepared. Again, the kitchen was very clean. To the right of the kitchen was a pantry with foodstuffs for everyday meals.


This pantry is stocked by the donations of kind people. The creche itself has minimum support. Some families if the can pay, contribute 85 reais a month for the caring of the children. The city government gives a little but not much.

This is a small play area for the children. All the toys in the photo are donations.

When I went to the creche it was about 35 degrees outside. Its hot. There are fans in the daycare but most children are wearing just underwear, which you wouldn't see in a North American type daycare. It was explained to me that in tropical climate, it is humid and can be uncomfortable for the children. The children appeared to be happy and they were all clean. The photo above it a outdoor shower/bathing area surrounded by tall walls to ensure privacy. Upon entering the building, there is a big green gate and other security precautions in place to ensure safety of the children.

The creche has a staff of 30 workers and 5 volunteers who are there Monday-Friday from 7:30am until 4:30pm.

History of ASPA Creche

ASPA (Action Social Father Anchieta) was founded in 1963 by father Jesuit Paulo Machado Barbosa, a professor at PUC, a Catholic University in Gavea together with some other professors and residents of Gavea. Its one of the oldest community run institutions in Rocinha and its mission is to promote human consciousness and citizenship to better the quality of life through global education.

It was ASPA that was instrumental in setting up groups of workers from the favela to build the sewer systems and water distribution to the homes at the bottom of the favela. In the original shack that was first constructed, existed the church called Nossa Senhora Aparecida, was also the first school in Rocinha. There, the women would feed the workers who were building this water distribution project.

The creche ASPA evolved into project to promote social, cultural and educational benefits to the residents of Rocinha. The beginning started off as mothers creating outlets where others could take care of their children so they could go off to work. They did this because they had no other option to get care for their children. With time, the "creche" grew and they started to get things organized.

In order to create a better life for their families, its normal that both parents work. The children pass the full day in the creche and follow a routine of activities that are planned in meetings by qualified professionals.

Some of the activities work in partnership with teachers of music, dance, storytellers, occupational therapy that attend to children with special needs, and a psychologist who can give support to the educators. All of the educators are volunteers.

The daycare attends to 179 children from the ages to 6 months until 4 years old. They have been passing through some difficulty and need help to keep their doors open. The government wants to cut funding to over 100 community daycares in Rio.

This report just came out on March 31st. The report states that due to lack of city funds that theres a possibility that about 100 daycares run the risk of closing or eliminating spaces in these facilities. Currently, ASPA receives a little money from the city government to help pay salaries and the food pantry is supported by donations.

In talking with Carla and Suely, they both very open to the idea of receiving volunteers to help with the children. If while you are visiting on a tour would like to see the daycare, please let me know in advance so I can contact Carla. Please contact me if you are interested in helping out in any way! Thank you! contact: visitrocinha@gmail.com

Saturday, April 2, 2016

Businesses in Rocinha: Diego Rossi Tattoo Studio



Yesterday I first met Diego Rossi when Andrew had his tattoo work being done. I was really impressed by Diego. As someone who is a tattoo addict, I am very critical of people who call themselves tattoo artists. So, I went back today to get more information from Diego at his studio called "Diego Rossi Tattoo Studio"

As from the photo above, many would be shocked as they would think from the outside that this tattoo shop would be a dump. Life in favelas can be deceiving. Many houses and businesses from the outside look in very poor conditions, but when you enter, its a different world.

When I enter any tattoo studio, the first thing I do is look around at the environment. What is the set up, where are the materials the artist uses. Are the needles in sterilized packaging? Is the place organized? And most important, Is the place clean? Are hygeine standards being followed?

As soon as I walked in I was impressed. I told Andrew yesterday that while he was getting his work done that, the place is very clean. The floor, no dirt, the desk immaculate. The white foldable table was covered in plastic and clean disposable towels were being used. There is a small sink and toilet area off behind a wall. The front sliding door entrance has tinted windows to help block out the sun and reduce heat. The studio has a fully functioning quiet air conditioning system and WiFi for those who need to surf the internet. I mentioned these things because the place is not very big but Diego has enough space to move around his clients to do his work.  Some photos of his studio.



Diego Rossi in his new Tattoo studio with his certifications above on the wall.

I decided to get more information from Diego a 29 year old transplant from Espirito Santo and resident of Rocinha for only 4 years.

How did you find out about Rocinha?
- When I first came to Rio I lived in a favela that was run by militias, then moved to Bonsucesso. I had a friend who lived in Arpoador who worked as a moto taxi driver in Rocinha. He took me through Rocinha showing me the place. When I got to the top of Rocinha in Laboriaux, I was amazed at the view and how beautiful it was. So I came to move here.

Why did you move to Rocinha?
- This place, we have everything. I never seen a favela have so much. We have 3 banks here, any type of restaurant, good transportation with buses that go through here. So many things that other favelas don't have.

How did you get into Tattooing?
- I started off doing tattoos as a hobby in my house about 5 years ago. Many people liked my work and my reputation grew. I then got the opportunity to work in a tattoo studio called Pipoca Tattoo on Rua 4.

How did you come to be in this new location?
- It was time for me to start something on my own. I have only been here at this place since January.

What do you see for your future?
- I enjoy living in Rocinha. I want to develop my business and buy a house here. I have no plans to leave Rocinha.

What are your prices?
- Tattoos start at 50 reais and increase in price determined by time, details and size of the piece. I can do custom work as well. People are free to walk in for a consultation.

What are your hours?
- Monday through Friday 11:00am until 10:00pm
Saturday from 11:00am until 6:00pm

How can people contact you?
- They can send me a message through my facebook page, come to my studio for a consultation or they can call me.


If you are coming from the Gavea side of the hill, his studio is directly across the street from where some artists sell their works to tourists.

Photo by Diego Rossi with Andrew Ritchie of Birmingham, England.